Friday, February 5, 2010

Socialnomics Video

Until recently I was unfamiliar with the term/concept of "socialnomics".

I was reading a post on the "America's Best Business Practices" blog today, however, and came across a recommended video about how crucial the current social media is to marketing. As I watched this video I was thinking of the article that Karl had asked RST members to read- "The Millennial Muddle" in the Oct 11, 2009 issue of Chronicle of Higher Education and his Next Chapter post, "Text a Librarian . .. ".

While this video's message is geared more for small businesses I'd say it has a message or 2 for us as well. You be the judge. There's a longer & shorter version of the video.

Sentences in the longer video include:
  • Generation Y & Z consider e-mail passe. In 2009 Boston College stopped distributing email addresses to incoming freshmen.
  • Gen Y & Z value "word of mouth" communication b/c they thrive in a "world of mouth" environment
  • Soon we will no longer search for products & services, they will find us via social media.

Short or long version of these videos ask- do we like what our customers are saying about us?

"Social Media Revolution" - shorter version

"Social Media Revolution" - longer version

3 comments:

  1. Wow, that was a good ad... I would have watched it even on a television. :)

    Customer service has always been a word of mouth game... whether that word of mouth is social networking or talking to the neighbors over the fence. The difference is scope, of course...but our core values remain the same, right? Good customer service (assisting the studnets, faculty, staff, and community of LCC to the best of our abilities in a courteous and professional manner)has been and should still be our first priority.

    Barb, and dear colleagues, do we feel our grasp on good customer service is slipping as we talk more in terms of social networking?

    -Rachel

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  2. I think it could be interesting to poll 12 people on some street corner in a big city and ask them for their definition of "customer service". Poll 3 college students, 3 Gen Y's, 3 Gen Xers, and maybe (of course) 3 Boomers. Then repeat the poll in a rural town. Maybe some sociologist has already done something like this and the results were inconclusive and very insignificant.

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  3. I've seen versions of this in the past and I love how it lays it on the line with the reality of numbers. What I wonder, and this ties in with what Rachel wrote, is has any of this had an actual effect on how we interact face to face, how we deal with "customers" face-to-face. I also wonder how in these times do we effectively balance the energy necessary to serve customers both online and face-to-face.

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