I was reading a post on the "America's Best Business Practices" blog today, however, and came across a recommended video about how crucial the current social media is to marketing. As I watched this video I was thinking of the article that Karl had asked RST members to read- "The Millennial Muddle" in the Oct 11, 2009 issue of Chronicle of Higher Education and his Next Chapter post, "Text a Librarian . .. ".
While this video's message is geared more for small businesses I'd say it has a message or 2 for us as well. You be the judge. There's a longer & shorter version of the video.
Sentences in the longer video include:
- Generation Y & Z consider e-mail passe. In 2009 Boston College stopped distributing email addresses to incoming freshmen.
- Gen Y & Z value "word of mouth" communication b/c they thrive in a "world of mouth" environment
- Soon we will no longer search for products & services, they will find us via social media.
Short or long version of these videos ask- do we like what our customers are saying about us?
"Social Media Revolution" - shorter version
"Social Media Revolution" - longer version