"The single best tech idea of 2009, though, the real life-changer, has got to be Readability. It’s a free button for your Web browser’s toolbar (get it at lab.arc90.com/experiments/readability). When you click it, Readability eliminates everything from the Web page you’re reading except the text and photos. No ads, blinking, links, banners, promos or anything else. Times Square just goes away.""Readability is a simple tool that makes reading on the Web more enjoyable by removing the clutter around what you're reading."
You can pick/choose the style (novel, ebook, newspaper) to transform your Web reading and remove ads, banners, promos, etc. as the quote above explains.
Learn about Readability and other Best Tech ideas of 2009 from David Pogue's NY Times (Personal Tech) column.