The article is about the revitalization of academic reference service excellence and the rise (not decline) of library marketing, VR and F2F reference services. Of the ideas that the author (prof at Rutgers' School of Communication, Information and Library Studies) shared, these 3 caught my attention:
- The "Ask Cart" with the Library Dude! at a branch library at Penn State- seeing is believing
- Librarians at Franklin and Marshall College who make "house calls" to faculty and other campus bldgs. See their form for library users to make an apptmt with a librarian.
- My favorite- The University College Dublin Library (as in Dublin, Ireland) "is involving students and faculty in their library blog. They have designed a cloth library bookbag that
sells for a pittance (£2) and have invited students to take photos of the bookbag in exotic places and post them on the blog! Students have responded enthusiastically and artistically in posting shots that display the bookbag all over the world." Check this out!