Monday, July 23, 2007

"Marketing Your Library's Online Resources"

On July 16th Ruth Dukelow posted "Marketing Your Library's Online Resources" on the MLC Blog.
In her post she provides a great link (my opinion) to a Library Marketing Kit that ProQuest has available. "The kit includes a how-to guide on marketing online resources, a digital ad that can be downloaded to a library’s home page, and customizable promotional materials — patron brochure, promotional flier, press release and radio script."
Lots of good freebie information/ideas for us- no?

1 comment:

  1. Although some of the pieces market the public library, much can be adapted for an academic library. I particularly like the "digital ad!"