The Georgia Tech library has an annual event called CeliBration, where they hold events like speed dating and Ninja Tag in the library to get students to associate fun things with the library (not just studying). If you go to the link be sure to read the whole thing especially where it reads "Justification..." Also, there is a very candid discussion about this very subject in the form of a highly professional podcast entitled The Barb, Chelsea and Cindy Show, created by three very dedicated staff members at the LCC library. This podcast is located on the computer in room 201J and was created using the software Castblaster. Please feel free to listen to this podcast. Just click the Castblaster demo icon.
Would something like this work in our library?